AIM Conference 2024

AIM Conference 2024 – Black Country Living Museum

Heritage: At the heart of the community

Thursday 13 – Friday 14 June 2024


Pawlet Brookes MBE, Lauren Eaton, Tasmin Evans and Hafsa Hirsi from Serendipity Institute for Black Arts and Heritage attended the Association of Independent Museums (AIM) annual conference on the 13 and 14 June at the Black Country Living Museum.


The two-day event titled, ‘Heritage: At the heart of the community’, explored how heritage organisations contribute to the development of thriving communities.  Key speakers included Maya Sharma – Collections Engagement Officer and Consultant, Ahmed Iqbal Ullah RACE Centre and Education Trust “What is ethical engagement?”, Isabel Churcher – Strategic Partnerships Manager, The National Archives, “How The National Archives supports museums and archives to work together”, and Emma Jhita – Chief Executive, the Institute of Conservation (Icon), “Demonstrating the link between community and conservation”


The programme also included workshops, breakout discussions and tours of the museum, providing a space to discuss how the sector can tackle decolonisation and inclusion of the global majority in museums.


The conference was a great opportunity to see the work that is happening in the sector and gain inspiration for how our organisation can continue to excel.”

Lauren Eaton, Heritage Manager, Serendipity Institute for Black Arts and Heritage


“It was interesting to see how different museums are approaching decolonisation and trying to elevate visitor experience to ensure they have a meaningful experience with the museum space and the collections.”

Hafsa Hirsi, Digital Archivist, Serendipity Institute for Black Arts and Heritage


“It was really interesting to be among other professionals in heritage to discuss what ‘community’ means to us”

Tasmin Evans, Collections Archivist, Serendipity Institute for Black Arts and Heritage

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