The popularity of AI and deep fake

The popularity of AI and deep fake

Georgina Payne

As of late, computer technology has made great strides in the field of artificial intelligence (AI), allowing us to complete the simplest of tasks essentially there to make our lives easier. However, is this a positive change within the progression of technology, or a hindrance?

So how does AI work?

‘AI allows computers to learn and solve problems almost like a person.  AI systems are trained on huge amounts of information and learn to identify the patterns in it, to carry out tasks such as having human-like conversations or predicting a product an online shopper might buy.’ – BBC News (2023)


Despite the many benefits of AI, concerns have arisen among some technology experts that it may be used for nefarious purposes.  As AI becomes more predominant across various platforms, such as Alexa and Siri, social media, and online shopping, users need to understand how it works.  AI tracks user preferences and habits to deliver personalised suggestions, making it a powerful tool for organisations in many industries.

Issues around privacy, security and ethics come into mind when thinking about AI, and the implications that it can have on small businesses, artists or the general public who either may not know their rights or just simply cannot protect themselves from those who wish harm using this technology.

Artists of all mediums are increasingly concerned about the ethical and creative boundaries being crossed.  Copyright, consent and value are just a few of the complex issues that arise with the growing use of AI in the arts.  Graphic designers, illustrators, animators and other digital artists share a frustration with the accessibility of AI tools to the general public, who can seemingly create realistic digital art in a couple of seconds.  While AI may appear to produce instant art, it is important to question the sources of its prompts and knowledge base.  Does AI truly have pure references, or is it simply reshaping artwork that is already out there?

In an interview with journalist Kathleen Newman-Bremang, Founder of Waye Talks, Sinead Bovell shares her thoughts on the conversation around AI compared to other new technology in the past, ‘…AI ethics are being talked about on talk shows and at dinner tables. To me, that’s already an optimistic step. Let’s interrogate this technology. Let’s not have this be a closed conversation with the seven people who happen to be coding it. Let’s support more voices into it. Even if the conversations are scary, we’re having them because there are a lot of technologies where that wasn’t the case. And that’s what I think feels different about artificial intelligence. And even though governments are playing whack-a-mole, for the most part, trying to figure out how to regulate this technology, that’s something that hasn’t historically been the case this early into the creation of tech…’ – Refinery29 (2024)

While AI art generators can provide entertainment, it is worth considering whether this is comparable to the unique experience of viewing a piece of art created by an artist who has invested hours of their time and creative energy. What Sinead touches on within her interview is key, to keep an open dialogue about the future of AI, and not just for those who are technology experts but the public to question its progression.



McCallum, S., Vallance, C. and Clarke, J. (2023). What is AI, how does it work and what can it be used for? [Online] available at:

Newman-Bremang, K. (2024). Is Artificial Intelligence Really Racist? It’s Time To Confront Our Biggest AI Fears. [Online] available at:

Image credit: AI Artificial intelligence innovation internet computer technology by alexsl from Getty Images Signature

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